Common questions, straight answers.
We believe in transparency. Here are honest answers to the questions we hear most often about our services, pricing, and how we work.
01 Pricing & Fees
Everything you need to know about how we quote, bill, and handle changes in scope.
How does pricing work at Thaler Law?
Project-based work is priced as a flat fee. After our initial conversation, we assess what you need and send a proposal with a specific fee, a clear scope, and what's included. That's what you pay. No hourly billing, no surprise invoices, no meter running when you call with a question.
Ongoing engagements like Fractional GC are priced as a flat monthly fee. You get a predictable budget for embedded legal counsel, and we become your go-to legal resource each month.
Are initial consultations free?
Yes. Your first conversation with us is always free. We'll learn about your business, your goals, and what you're trying to accomplish. If we're a good fit, we'll send a proposal. If we're not, we'll tell you that directly and point you in the right direction.
What happens if the scope of my matter changes?
If new work comes up mid-engagement, we'll scope it, quote it, and get your approval before we start. You'll never get surprised by a bill for something you didn't agree to in advance.
Most scope changes are small and we absorb them. When they're large enough to need a new quote, we'll walk you through why and what changed.
Why flat-fee instead of hourly?
Hourly billing creates exactly the wrong incentive for proactive, strategic legal work. The firm makes more when things take longer, which pushes clients to avoid calling, delay decisions, and do it themselves.
Flat-fee pricing aligns our success with yours. We win when the work gets done right and gets done fast. You win by knowing your budget before we start and never worrying about the meter.
02 Our Process
How we actually work with clients from first contact through finished delivery.
What does the onboarding process look like?
Three steps. First, a free conversation by video or phone where we understand your situation. Second, a written proposal with a clear scope and flat fee. Third, execution. We review, draft, file, and deliver everything through a secure digital portal.
Is everything really remote?
Yes. We meet by video, deliver documents digitally, sign electronically, and handle notarization through Remote Online Notarization (RON). Clients across every state we serve use our fully remote process with the same quality you'd expect from an in-person engagement, and usually with better responsiveness.
How quickly will I hear back after reaching out?
We respond to every inquiry within one business day, and usually 48 hours. When you submit the contact form or call our office, you'll hear back with an honest initial response, not a sales pitch.
Who will actually be handling my matter?
An attorney. Every engagement is attorney-led from start to finish. Your matter isn't passed between associates or handed off to a paralegal. The person you talk to is the person doing the work.
03 Intellectual Property
Common questions about trademarks, patents, copyrights, trade secrets, and IP strategy.
Do I really need a trademark?
If your business has a name, logo, or slogan that customers associate with you, a trademark is how you protect that brand identity from competitors. Without registration, your legal protections are narrow, geographically limited, and hard to enforce.
We'll help you decide whether a trademark makes sense for your business during the initial conversation. If it doesn't, we'll tell you.
What's the difference between a trademark, copyright, and patent?
Trademarks protect brand identity: names, logos, slogans.
Copyrights protect creative works: writing, music, software code, designs, video.
Patents protect inventions and new technology. Design patents protect the ornamental look of a product, while utility patents protect how it works.
Most businesses need a combination of these, not just one. Our IP strategy service helps you figure out which ones matter for your specific situation.
Can you help with marketing claim language and substantiation?
Yes. If you're making claims in marketing materials (“the strongest,” “clinically proven,” “#1 rated”), those claims have legal implications. We review marketing copy, packaging, and advertising for legal risk and help structure substantiation so your claims hold up.
Can you help license or sell my IP?
Absolutely. We draft and negotiate licensing agreements (inbound and outbound), handle IP assignments and sales, and manage the due diligence side of IP transactions. Whether you're monetizing a patent portfolio or acquiring someone else's IP, we handle the legal structure end-to-end.
04 Corporate Counsel
Entity formation, contracts, employment matters, and the legal infrastructure every growing business needs.
Should I form an LLC or a corporation?
It depends on your goals. LLCs are simpler, more flexible, and work well for most small businesses. Corporations (especially C-corps) are typically better if you plan to raise venture capital or issue equity to employees.
We'll walk you through the trade-offs during your initial conversation and recommend the structure that fits your business, not the one that generates the most billable hours.
Can you draft and review commercial contracts?
Yes. We draft, review, and negotiate commercial contracts including customer agreements, vendor contracts, service agreements, NDAs, independent contractor agreements, licensing deals, and more. We price contract work as a flat fee per contract or include it in a Fractional GC engagement.
Do you handle employment law?
Yes. We draft and review offer letters, employee handbooks, independent contractor agreements, non-disclosure and non-compete agreements, and separation agreements. We also advise on hiring, classification, and day-to-day employment questions.
We don't handle active employment litigation, but we coordinate with specialist litigators when a matter escalates.
05 Fractional General Counsel
How embedded legal counsel works, who it's for, and what's included.
What is a Fractional General Counsel?
A Fractional GC is an experienced attorney embedded in your business on a flat monthly fee. We review your contracts, advise leadership, answer day-to-day legal questions, attend meetings, and coordinate outside specialists when needed. You get the legal infrastructure of a big company without the cost of hiring in-house counsel.
Is my business big enough for Fractional GC?
If you're signing contracts regularly, hiring employees, protecting IP, or managing regulatory exposure, you're big enough. Our Fractional GC clients include pre-Series B startups, PE portfolio companies, family-owned businesses, healthcare practices, nonprofits, and technology companies in the Series A/B stage.
If you're unsure, reach out. A 30-minute conversation will tell us (and you) whether it makes sense.
What's the minimum commitment?
We structure Fractional GC engagements in 3-month minimum blocks, so we have time to learn your business and deliver real value. After that, you can continue month-to-month, scale up, or scale down as your legal needs change.
What isn't included in Fractional GC?
Active litigation is not included. Major one-off transactions (like an acquisition, financing round, or large IP portfolio filing) are typically scoped separately as a flat-fee project. Everything else (day-to-day contracts, employment questions, IP strategy, regulatory guidance) is covered.
06 Cybersecurity & Environmental
Specialized practice areas where proactive counsel makes the biggest difference.
What cybersecurity services do you offer?
We handle the legal side of cybersecurity: privacy policies, terms of service, data processing agreements, breach response counsel, vendor security reviews, HIPAA compliance, cyber insurance review, and regulatory reporting. We don't do technical security work, but we coordinate with your security team or outside specialists.
What should I do if we've had a data breach?
Call us immediately. The first 72 hours after a breach matter most. There are regulatory clocks that start ticking the moment you discover the incident, and your legal exposure expands rapidly without a structured response. We can help triage, advise on notification obligations, and coordinate the legal side of your response.
What environmental work do you handle?
Permitting, land use, regulatory reporting, compliance programs, and due diligence for business and asset transactions. We help developers and businesses move projects forward by handling the environmental legal work that often stalls them.
07 About the Firm
Who we are, where we practice, and how we compare to traditional firms.
What states do you practice in?
Thaler Law is licensed to practice in Texas, Iowa, North Dakota, Pennsylvania, and New Jersey. We're headquartered in Austin, Texas, and serve clients across all five states with the same level of counsel and transparent pricing.
How is Thaler Law different from a traditional firm?
Flat-fee pricing instead of hourly billing. Fully remote instead of mandatory in-person meetings. Attorney-led from start to finish, no associate handoffs. 48-hour responses on every inquiry. Unlimited communication during your engagement with no per-call billing.
We're built for growing businesses that need modern, proactive counsel, not Fortune 500 budgets and billable-hour bureaucracy.
What if my matter requires litigation?
Thaler Law focuses on proactive and transactional legal work. If your matter requires active litigation, we'll prepare the groundwork and coordinate with experienced trial counsel. Our pre-litigation and transactional work often strengthens the litigation position, so even if a case does go to court, the foundation we lay gives you a meaningful advantage.
Do you work with CPAs, financial advisors, and business consultants?
Yes. We partner with advisors who refer clients for IP protection, business counsel, and Fractional GC. We coordinate with your existing advisory team (with client consent) to align legal strategy with financial and business planning. Reach out if you'd like to discuss a referral partnership.
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